An app that lets novices to casual bird enthusiasts explore and search like a wiki
Final DesignThis app is a mobile wiki-like tool for everything birds. The database has a range of quick and essential info. Geared for beginners who are looking for an overview on certain breeds to those who want to dive a little deeper.
Research Looking at competitive landscapes for some key takeaways: visually overwhelming UI, crowded with interactions, and overall too complex and dense for beginner users who are looking to concise digestions.
SketchesFinding a general user flow, brainstorming visual systems, and defining clear page structures. I wanted the emphasis to be on the idea that information is accessible and the app is easy to navigate.
Low-fi MocksMore on working out app flow, interactions and contents.
LogoWanted to be bird-centric, iconic looking, and recognizable on platforms.
ColorsThe warm side of the primary scheme is for higher emphasis like stats or interactive elements while the cooler tones are for the general UI. In contrast, the more unique colors would be reserved for the bird graphics.
TypographyEvoke feelings of an encyclopedia and lowkeyness.
IconsSilhouette-focused and easy to recognize.
GraphicsMaking sure each of the owls are distinctive across scale.
Final Screens[left] Search by species.
[middle] Search by location.
[right] Bird comparisons.
Screen DetailsDetails of UI, navigations and how the app works.
Demo 1Welcome screen and specie categories.
Demo 2Browsing by countries.
Demo 3Browsing by types and specific name of owls.
Demo 4Selecting specific owls for comparisons.