In-house Agency


At Black & White Design, I worked on the Apple account 99% of the time

Role at B&W Design
Managed 1-2 designers and mentored new members. Attended on-site project kickoffs and provided scoping. Worked with Marcom, iTunes, Apple Music, Channel, Education, Products, Retail, and Sales teams.
Team: iTunes & App Store
Every product launch cycle, I helped prepare for massive campaigns local and worldwide. With audiences ranging to 30+ localized languages in multiple sizes and platforms.
Team: Channel
Established guidelines for internal and 3rd party partners.
Team: Education
Maintain product starter guides up to date with the latest iOS and Mac verions. I worked with a copywriter on copy language and created learning contents to reflect the newest features.